Campaign: ‘zo moeilijk hoeft het niet te zijn' ('It doesn't have to be that hard').
A campaign to encourage people to raise their hand to the bus driver. We did it under the slogan: ‘It doesn’t have to be that hard.’ Because some people genuinely think it’s very difficult to show the bus driver that they’ve seen them. But the only thing you need to do? Exactly we don’t need to say it again.
