City marketing Breda approached us with the request to create a campaign centered around the famous cycling race, La Vuelta.
The idea was to produce a lighthearted series highlighting activities and locations in and around Breda that are connected to cycling. We came up with the concept of a studio-based series to ensure visual consistency. We decided to use a red-and-black theme combined with miniature locations created in CGI, guaranteeing the series would stand out.
The idea was to produce a lighthearted series highlighting activities and locations in and around Breda that are connected to cycling. We came up with the concept of a studio-based series to ensure visual consistency. We decided to use a red-and-black theme combined with miniature locations created in CGI, guaranteeing the series would stand out.
We weren’t allowed to work with professional models but instead used real people from Breda. This made the shoot both more challenging and more fun. Photographing cycling individuals in a small studio is a challenge in itself, but everyone did an amazing job.
