For a school, creating a series like this one is an exciting challenge.
It comes with costs due to the CGI involved and deviates from the standard approach. I always emphasize to clients how important this deviation is. In an age where people are bombarded with countless images daily, you need to stand out. A photo should tell as much of a story as possible and spark interest. That’s why we chose to create a series showcasing all the school’s learning spaces.
It comes with costs due to the CGI involved and deviates from the standard approach. I always emphasize to clients how important this deviation is. In an age where people are bombarded with countless images daily, you need to stand out. A photo should tell as much of a story as possible and spark interest. That’s why we chose to create a series showcasing all the school’s learning spaces.
The approach for this series was new to me as well. CGI had to play a significant role. I received very little information because the shoot was done right before summer vacation, giving me the break to work on the CGI portion. The big downside to such a vacation period is that no one is working at the school. So, it was up to me to figure out what elements needed to be included. For the technical subjects, this wasn’t too difficult, but for subjects like retail and healthcare, it was less straightforward.
The beauty of CGI is that you can always make changes, and decisions aren’t set in stone as they are with photography.
